Shop persona · E-commerce operator · By Cosmin Ambru

Fix the leaks before checkout. Keep more paid orders.

For stores where traffic exists but too many visitors drop between product view, add-to-cart, and payment.

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Free: 7-Day Shop Micro-Conversion Starter.
Call +40 740 060 612Email Cosmin
2006
In marketing since
19+
Years in practice
7
Google certifications
+10%
Minimum target lift
01 — Persona problem

Store growth stalls when the mid-funnel is invisible.

Most teams stare at final conversion rate while leaks happen earlier: weak product intent signals, trust friction, and cart uncertainty.

Product intent

Track scroll depth, variant interaction, and pricing focus before add-to-cart.

Cart confidence

Reduce anxiety around shipping, returns, and checkout surprises.

Checkout completion

Prioritize field load, mobile friction, and payment clarity.

02 — Persona chart

Shop funnel drop map

Visual model focused on this persona's conversion chain, not the homepage simulator.

Before fixesAfter fixesPaid orders
03 — Action playbook

Shop playbook: simplify, reassure, recover.

We reduce friction where intent is highest, then recover hesitation before it becomes abandonment.

7-day execution blocks

Day 1 map · Day 2 pick top micro-conversions · Day 3 measure · Day 4 remove friction · Day 5 improve follow-up · Day 6 run test · Day 7 lock 30-day plan.

What you keep

Clear step ownership, stable measurement cadence, and a practical routine your team can repeat without constant supervision.

04 — Proof

Execution quality, confirmed by long collaborations.

Real feedback from long-term work, across industries and project types.

“Cosmin understands growth systems in a way that others do not. The compounding effect was visible in real numbers, not just reports.”
Roland — CEO, AIRVAPE (USA)
“He understood the full flow between service and client behavior, not just isolated campaigns.”
Longinus — Exerom & Prometal
“In four months, a completely new concept reached first position on Google.”
Cristina Dina — Estetique Clinique
“He treats his partners as friends and the success of the people he works for as his own.”
Adrian C. — Jiguja Drink
“We began working together more than eleven years ago. The collaboration generated real income from the start.”
Mihaela — Client since 2014
“Professionalism and promptness every time — analysis, advice and business solutions with specialist consulting behind them.”
Vero — Airmec Install
05 — About Cosmin

Cosmin Claudiu Ambru

I combine marketing + web execution since 2006, with practical conversion decisions that teams can ship weekly.

Credentials

7 Google certifications, 2 degrees, 3 accreditations, and a specialist network built around delivery.

If your store has traffic but unstable paid orders, this is exactly the funnel to fix.

Direct contact

Phone: +40 740 060 612
Email: contact@ambru.ro
Based in: Timișoara

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